AJIO, Tira, R-Trends and other conglomerates.
Overview
Jio’s marketplaces connects millions of customers with 1000s sellers across B2C and B2B markets through different marketplaces like AJIO, JioMart, Tira, Reliance Jewels etc including local D2C brands with AJIOGRAM.
I led the design of a Unified Vendor Management System that lets sellers list products across Reliance marketplaces in one go and manage them. Cutting the product go-live time from 5 days to 3 days for sellers saving costs.
Role & responsibilities
Lead Product designer
- Research
- Conceptualization
- Design
- Usability testing
- Dev handoff
Team
1x Design manager
1x Product designer
1x UX writer
2x Product manager
5x Engineers
Research method
In-depth user interviews (Both Face to Face and Remote)
Short Ethnography for the sellers
Moderated Usability testing
Duration
4 months
Problems
Product listings were taking over 5 days to go live due to manual QC reviews and tradition time consuming excel-based indirect tax verification, with sellers struggling to manage listings across multiple Reliance Jio’s marketplaces independently.
Product going live-time on marketplaces is 5 days+
New sellers onboarding time is 4 - 5 days
Business problem
External agency cost for QC
External agency hired to support tasks across our platforms.
Loosing marketplace share
By the time products goes live on our platform, the inventory gets finished because it get sold out from competitor.
Other problems
Repeated tasks for sellers
Uploading products to multiple marketplaces manually and it is a time consuming task for sellers.
Stock management challenges
Difficulty in managing stock levels across multiple platforms repeatedly.
Inconsistent product details
Discrepancies in product details across different marketplaces due to manual re-entry.
No unified performance view
Sellers lacked a unified view of their performance across all Reliance marketplaces.
Solution overview
Built a unified system that allows sellers to manage listings across all Reliance Jio’s platforms (AJIO, Tira, JioMart), while implementing automated quality checks and automated indirect tax logic.
This reduced product listing time to 3 days and enabled sellers to onboard and manage their business through a single interface instead of multiple logins.
Impact
Product catalogue going live time reduced from
5 days to 3 days
Introduced automated Quality Checks and automated indirect tax logic for products
New sellers onboarding time cut to
2 days in average.
Highlights
A unified platform allowing sellers to get onboarded across multiple marketplaces and manage tasks such as cataloguing, inventory at once.
Context
Vendor Management System
Vendor Management System (VMS) is a tool that allows sellers to easily handle and organise their products on online marketplaces. It makes it simpler for them to upload their product information and manage how much stock they have, making the whole selling process smoother.
VMS modules
- Onboarding
- Catalogue
- Inventory
- Growth
- Performance
- Returns
- Reports
- Ads
- Payments
Discovery and journey
Started with research and mapped out entire B2B, B2C flows end to end experience from sellers point of view and internal team. My research became the foundation for the whole project and was used by many internal team. It was a wild ride, but I set on making life easier for our sellers across all of Jio’s marketplaces.
Me and my colleague at the field research
Benchmarks
Major metrics for evaluations considered, But not limited to these.
